One solution, to having a lack of funds, for a web 2.0 company made up on non-developer/programmer types trying to develop their concept, is to work on expanding the team and grow partnerships with the other key personnel needed…however, this is proving to be just as difficult as raising funding itself.
1) The individual has been burned before by another entrepreneur or company. Many of the programmers I have been talking to have all had some sort of bad prior experience, which is making them very hesitant about trusting someone again, and accepting equity into a company as payment.
2) Developers are in very high demand. Lets face it…many start-up entrepreneurs are approaching developers with the same offer and for the most part all developers (particularly the very good ones, we would want in the first place) are securely employed and making high salaries. This makes them a little more hesitant about taking a huge risk like working for a start-up that is not funded. They could just easily join a start-up that has been funded and still have stock/share options.
3) They are already working on their own start-up part time or a buddy’s start-up. So even though one idea might have a better chance of actually making it big and/or make money; they rather stick with what they are currently involved in. (Can't blame someone for having loyalty!!)
4) Development companies who have teams of developers have a business owner mentality. They seek payment for services because they have to cover their overhead and many are no longer, or were never real risk takers in the first place. Although, they have a team they employ and could use to develop the requirements of a start-up they are the least interested….they have many expenses to consider.
This is all of course just my point of view and what I’ve encountered. I have met amazing and fabulous programmers and developers who have been very helpful in countless ways. I just wish I knew how to convince them to take a chance with us…


